Users will soon have a fresh option that allows them to reduce the quantity of AI-created media appearing in their streams. This step comes as the service announced that it presently contains in excess of 1 bn content made with AI.
Trial and Implementation
The update is undergoing trials over the coming weeks before a full-scale launch. This shift comes amid a surge in AI content, driven by emerging content generation software.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A large amount of this output is deemed “AI slop”, a phrase for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
Our research shows that many people like content produced via AI tools, including computer-generated images to educational videos, and we want to offer the community the power to see more or less of that, based on their own likes,” said a platform representative.
Volume and Proportions
The platform shared that there are now over a billion videos on its app labeled as made with AI. Collectively, more than 100 million media items are added to the app every day, making AI-generated material a relatively small portion of its total content library.
Customizing Your Feed
Users will be able to reduce or increase the amount of artificial media they view by using the topic control feature in the application and choosing “AI-generated content”. Further subjects that currently be modified under the tool encompass news, clothing, beauty, and movement.
AI Disclosure Rules
TikTok’s policies oblige content makers to identify convincing AI-generated content, and it prohibits harmful fake videos of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be removed under its community policies.
Furthermore, the service will now add an artificially created label to content created with its own AI tools, or detected by an collaborative effort for spotting AI-generated material. This measure is designed to stop users from attempting to evade the tagging system.
Responsible AI Funding
The company is also establishing a $2m awareness program for specialists and organizations to develop learning resources about using AI responsibly. This program will benefit charitable organizations dedicated to teaching computer science.
Moderation Strategy
The platform has justified its moderation strategy, during discussion over plans to lay off a large number of safety staff in the United Kingdom. TikTok is planning to reduce 439 jobs in its trust and safety division in the UK capital, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A senior executive stated that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most graphic content before it gets reviewed by humans. TikTok stated a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to intervention by its AI tools.
“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with dangerous material as swiftly, which is why a lot of the machine support is proving valuable work at speed.”
